Is Your Listing Appealing to Pet Owners?

by Jesse Marks 09/20/2020

Image by Pexels from Pixabay

Does it seem like the world has really gone to the dogs lately? If you've answered yes, you're right. It has gone to the dogs -- and to the cats. According to a survey conducted by the American Pet Products Association, approximately 68 percent of American households have a pet. Millennials are especially into animal companionship, with 73 percent saying they own some type of creature. And many of these millennials are searching for their first home. But not just any house. Potential buyers, especially millennials, are seeking a home that will provide a better lifestyle for their fur babies. In fact, according to a survey conducted on behalf of SunTrust Mortgage, one of the main reasons why many millennials decided to purchase a home was so that they could provide more space for their dogs.  

So, if you're currently trying to sell a house or plan to put one on the market, creating a listing that appeals to pet owners is the smart thing to do. For example, if your home has any of the following pet-friendly features, make sure to highlight them in your listing:

  • Fenced-in yard
  • Located close to a dog park or pet-friendly establishments, such as restaurants that host "barky hours"
  • Pet-friendly flooring that can stand up to a dog's claws, such as tile or luxury vinyl 
  • Located in a community with lots of walking trails 
  • Mud room where an owner can towel off their dogs or clean dirty paws after a walk in the rain 

Keep it Clean

While it's important to play up the features of your home that will be attractive to a pet owner, it's equally important to remove evidence of your own pets before putting your house on the market. For example, you should:

  • Put away your pet's toys, beds and food bowls during showings and open houses
  • Clean or replace carpeting that has odors or stains caused by your pet
  • Vacuum daily 
  • Clean your upholstery if your pets spend a lot of time sleeping on your furniture
  • Board your pets or remove them from the premises during open houses and showings. If that's not possible, make sure that they are crated in an out-of-the-way location
  • Wipe off pet nose and paw prints from windows and doors
  • Keep your yard clean and free of dog waste  

For many people, their dogs and cats aren't just pets. They are beloved family members. So, it's not surprising that potential buyers are seeking homes that are pet-friendly. Your job is to make sure that these potential buyers can see your house as a place where they and their beloved pets will feel right at home.   

About the Author
Author

Jesse Marks

I spent years as a Law Enforcement Officer with the DC Housing Authority Police Department; it was my duty, and a privilege, to protect and to serve the public interest. I use that same dedication and commitment to my clients advantage. With the proper information and guidance, your home buying or selling, adventure...will not be intimidating. INTEGRITY Buying or selling a home is the most important transaction in your life. Because of that, it is important that you work with someone with integrity, that you trust, and feel is a market expert. People trust me with their most-valuable asset. It's a responsibility I take very seriously. I know that your success is my success. LOCAL EXPERTISE I offer local expertise in a home market tailored to meet your needs. As a local professional, I know the neighborhoods, schools, market conditions, zoning regulations and local economy. I will do the leg work, keeping you up-to-date with new listings and conditions as they impact the market. I will make the process as pleasurable and stress-free an experience for you as I can. SUCCESS I don't measure my success through awards received or achievements, but through the satisfaction of my clients. Whether you are looking to buy or sell your home, I will provide sound and trustworthy advice to help you achieve your real estate goals. Let me guide you through the complexities of buying or selling your home, eliminating hassles and stress. I look forward to working with you.